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We believe that storytelling is a powerful art form to touch hearts, bridge cultures, challenge perspectives and ignite change.
For each project, we infuse top-tier talents to bring narratives alive that captivate, inspire, and entertain.
Meet our Founder
ZHEYU LIANG
Producer, Director, Editor
Founder of Joy U Productions
Based in Los Angeles, Zheyu is an award-winning producer, director and editor from China. She holds an MFA degree from UCLA film school and she is known for compelling storytelling and bringing diverse stories to life. Her passion and expertise for pushing creative boundaries has led to numerous successful collaborations with renowned brands.
Zheyu has worked on multiple projects that won an Emmy® award, DGA Student Film Award and recognition at many Academy Award-qualifying film festivals. The projects she produced have received millions of views on global platforms.
Creative Talent in our network
BRYANT T. GRIFFIN
Writer, Director,VFX
Bryant is an Emmy Award-winning writer, director and VFX artist based in Los Angeles, holding an MFA in directing from UCLA. He focuses on character-driven stories that highlight issues faced by marginalized communities. His debut feature film, Young King, was a finalist for the 2020 Sundance Development track and received the Arri Franz Wieser Grant in 2021.
Before directing, he spent 12 years as a visual effects artist at Lucasfilm's ILM, contributing to over 50 films, including Marvel's Avengers and Star Wars: Revenge of the Sith and many other Oscar winning movies.
